Maddie Sikorski

Maddie Sikorski

Maddie Sikorski is the Social Media and Brand Sentiment Lead at Figure, having joined Kiavi in January 2026 before transitioning to Figure following its acquisition of the company.

With seven years of experience in content marketing, brand strategy, and copywriting, Maddie specializes in making real estate investing and complex fintech technologies easier to understand. Her content helps investors stay informed about industry developments, explore financing options, and better understand the tools and strategies available to support their investment goals.

Drawing on her expertise in audience engagement and brand storytelling, Maddie creates informative, approachable content that answers real questions and makes technical topics more accessible. She's also a published novelist, bringing a creative perspective and passion for storytelling to her work.

Build to Rent (BTR) vs. BRRRR: Which Strategy Is Right for You?

Editor's Note - Updated May 2026: This post has been updated to include a reference to DSCR Loan..

7 Rehab Ideas to Add Value to Your Fix-and-Flip

Editors Note: This post was originally published on February 28, 2021, and has been updated to..

The 70% Rule in House Flipping: How to Use It (and When to Break It)

Editor's Note - Updated July 2026: This post has been updated to include current Q1 2026..